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Team Manila x San Miguel

San Miguel Pale Pilsen, one of, if not the largest, beer brand in the Philippines, is launching a new bottle design targeted for younger consumers, hence, they collaborated with Team Manila, a local apparel company popular to the younger market.

On this TV Ad, Proudhive Creative was asked to work on the animation on the shirts. The challenge was how to bring the illustrations to life while also conveying a cohesive story. The appropriate illustrations were selected and deconstructed into separate objects. This way, we can animate it freely, piece by piece. The idea is that the shirts are the medium to tell the story. We achieved that through seamless and smooth transitions from illustration to another.